Getting clear with who you are as a company is the first step of building your brand. You need to know and be clear on what your companies personality, ethics, and vision are before you even begin to start making product. This is all part of your branding - something that has a number of different elements to it. Branding is not just your logo.
I am not a branding specialist , but anyone who's successfully run their own business will probably agree that understanding and recognizing the importance of the below- will greatly help build a successful brand.
1. Create A Tagline
How do you want your company to be perceived. Take three or four days with your top executives discussing this. What is the emotional reaction you want your customers to have when they see or hear about your brand? How do you want people to remember your company? Create a tagline based on what comes out of that discussion. If you don't have top executives yet - it's something you can do alone but before you finalise it make sure you get feedback on it to make sure it comes across as you intend it to be. Sometimes when it's just us, we can miss the obvious.
2. Develop Your Companies Culture
All your hiring and onboarding needs to be consistent to your brand. Don't bring on people who aren't in line with your companies ethics, vision or personality. They could potentially destroy relationships with your clients. It only takes one customer’s bad experience with one bad employee to sabotage a multimillion-dollar investment. People do business with people, so the brand is more than the company. A strong CEO brand, executive brand, or personal brand helps build a positive reputation overall. Nearly everyone prefers working with businesses that are people-oriented and actually care about their customers. Make sure the people in your company know and understand what the company is about and reflect that!
3. Stand Out From the Crowd
This is quite a generic branding statement. You always want your company to stand out from the crowd- so think about who your audience is and where else they would shop for a similar product or service to yours. How are your competitors expressing themselves to your customer? What's working and what isn't? How do they reach your audience? Look for some core commonalities, and simultaneously prepare to identify where you can innovate and differentiate. You want your target audience to think of your company first.
